About Lapierre
Founded in 1946 in Dijon, France by Gaston Lapierre, this brand has grown into one of the benchmark names in cycling performance and innovation. Today, it produces over 90,000 bicycles annually—including mountain, road, gravel, e‑bikes, and endurance models—with design and assembly centred in its French facilities. Famous for iconic road bikes like the Xelius SL and Aircode, and mountain machines such as the Spicy and Zesty, the brand competes at the highest level. Driven by decades of racing heritage and technical expertise, it remains committed to delivering bikes that combine precision, versatility, and high design standards.
